Running campaigns by means of sampling and demonstration. Together with Arla in the summer of 2008 we introduced a new portable cookbook from “Karolines Køkken”, in which our promotion team demonstrated the cookbook to the shopkeepers in 53 supermarkets across the whole country, where they had the opportunity to download the portable cookbook.
Cases
Arla
DSB
Continuous execution of Promotion and event management. In connection with DSB sponsorship of the Vesterbro Festival in June 2008 we developed the concept with “DSB Wild Card”, stage, decoration, execution, staff and costumes and their design.
Copenhagen Municipality
We executed the information campaign “Skod” in 2008 and 2009, where our staff handed out pocket ashtrays in the streets of Copenhagen to create attention toward that a butt thrown on the street cause a cost of 2 DKK for Copenhagen Municipality to clean. We informed directly applied to the target group and a solution is given immediately.
Dyrberg/Kern
Different and impressive Branding of Dyrberg/Kern during the fashion week in 2008 and 2009.
20 Mini’s were laminated with Dyrberg/Kern logos and our staff was dedicated drivers for the press performing VIP shuttle service between the fashion events.
Innocent
In 2006 Innocent wanted to launch their products on the Danish marked and Girlsquad have since 2006 provided promotions among other things street sampling, sampling from a car wrapped in grass, in supermarkets. In June 2008 it was announced that Innocent have become the most popular smoothie product in Denmark.
Nordisk Film Biografer
Management and delivery of staff for the premiere and special shows in cinemas including:
We delivered Bond babes for the premiere of “Casino Royal” who served champagne.
Models for the fashion show for the special show of Sex and the City.
We made the decoration for the Cinema “Imperial” at the premiere of “the Golden Compass.”
The staff was dresses as the characters from the movie.
Paris Hilton
Photo shoot for Paris Hilton’s bag collection 2008.
We delivered 6 extras to the photo shoot.
The material is to be used for the worldwide advertising campaign.
Toyota
Handling of promotions for example a nationwide campaign to spread happiness and promote the new Toyota Yaris in 2008.